Web Team Demo Site
August 06 - 09, 2024
JW Marriott, Palm Springs, CA
1.888.482.6012
Main Day One - eCommerce & Omni-Channel Growth Strategies
4:15AM Registration Open - Sponsored by Waffleshorts
7:25 am - 7:55 am
EST
Grab & Go Breakfast Inside The Solution Zone
7:55 am - 8:05 am
EST
Welcome Address & Opening Ice Breaker
Kristin Schoenstein -
Executive Director,
eTail East
8:05 am - 8:20 am
EST
Keynote Chairperson's Opening Remarks and Moderator
Jonathan Stephens -
General Manager,
Audio Advice
Susan Tynan -
Founder & CEO,
Framebridge
8:20 am - 8:40 am
EST
C-Level Chat: Growing Your Digital Business With A Focus On Fast, Fresh & Easy
PJ Oleksak -
Chief Growth Officer,
FreshDirect
John Mulliken -
CTO,
Wayfair
Rosie O’Neill -
Co-Founder & Chief Creative Officer,
Sugarfina
Hear how Fresh Direct has evolved over the years and how they are constantly working to create an easy experience for their customer at all points of the customer journey. Find out how they are using technology to meet their customers where they are and deliver an exceptional experience from homepage, to checkout to delivery.
8:40 am - 9:00 am
EST
Fireside Chat: Visualizing The Future Of Shopping And Emerging Tech
John Mulliken -
CTO,
Wayfair
As a tech company that’s committed to creating the best possible shopping experience for home, Wayfair knows the importance of visual merchandising. CTO John Mulliken will discuss the company’s approach to staying on the cutting-edge of visualization techniques like augmented reality and 3D modeling, and how it has combined a customer-centric philosophy with a culture of experimentation to become a leading innovator in the e-commerce space.
9:00 am - 9:40 am
EST
Grand Opening Welcome Party In The Solution Zone!!
9:40 am - 10:10 am
EST
Keynote Panel Discussion: Establishing The Framework For A Digital Transformation At Your Organization
Harsh Archarya -
Head of Technology & Product,
Dell.com
Jim Edgett -
Head of Integrated Marketing,
Gamestop
Barbara Garces -
Chief Digital Officer,
Citizen Watch Company
With so many organizations undergoing digital transformations, how can you ensure that your efforts will be successful? Panelist will walk you through how they define digital transformation, how they gained buy-in and all of the requirements needed to get started.
Leave with ideas for:
- Developing a clear framework for the transformation
- Analyzing the end to end requirements needed
- Getting buy in across the organization
- Examining the impact the change will have on marketing, the supply chain and other areas
10:10 am - 10:30 am
EST
Keynote Client Case Study Featuring Zeta Global
David Schey -
SVP, Global Experience,
Zeta Global
Case study presentation led by David Schey, Zeta's Senior Vice President of Customer Experience.
10:30 am - 10:55 am
EST
Keynote: Running A New Business Model & Being A Champion Of Change
Dan Smith -
President,
Asics Digital
Dan Smith has been an executive at the intersection of consumers, commerce, media and mobile technology for more than 10 years. In March of 2016 Dan joined ASICS Corporation by way of acquisition of Runkeeper – a Boston-based mobile fitness service and community with millions of members across 180 countries. Dan will talk about how to maintain a start up mentality within a giant organization and how they have replatformed in order to manage the shift from a manufacturer to a DTC model.
10:55 am - 11:25 am
EST
Beignets & Bubbly In The Solution Zone
11:25 am - 11:45 am
EST
Keynote: The Sweet Side Of Retail
Rosie O’Neill -
Co-Founder & Chief Creative Officer,
Sugarfina
As one of the early clicks-to-bricks pioneers, Sugarfina, a luxury candy boutique for grown-ups, now has more than 50 retail locations across North America. Hear more about how they apply their experience as an online retailer to their physical store strategy and the importance of creating sharable moments and engaging experiences that connect online and offline.
11:45 am - 12:05 pm
EST
Keynote Client Case Study Featuring Bluecore
Executive Presenter, Bluecore
12:05 pm - 12:30 pm
EST
Keynote Panel: Getting Past The Roadblocks To Unified Commerce
Kim Czopek -
VP, Digital Marketing,
Lilly Pulitzer
How can you go beyond omni-channel and think in terms of a single platform where everything lives? In this session learn how brands are approaching omni-channel and discuss ideas for:
- Identifying what the ideal customer experience should look like at every touchpoint and then building around that
- Rethinking your teams and internal structure to better support unified commerce
- Determining who to get involved with the organization and when
12:30 pm - 12:50 pm
EST
Keynote Panel: VC Perspectives—Mapping Out The Hottest Retail Investments
Richard Kestenbaum -
Contributor,
Forbes
Scott Friend -
Managing Director,
Bain Capital
Alexander Taussig -
Partner,
Lightspeed Ventures
This is your chance to get a handle on the next big thing in retail and technology. Where are VC’s investing and why? Hear more about which trends they are bullish about and where they wish they had invested. Panelists will:
- Discuss what they see as the next big trend in retail and technology
- Explore the core factors they consider when investing in retail—from top line growth to retention
- Examine why retail investing is less common and which retailers are getting the most VC attention in 2018 and why
12:50 pm - 1:50 pm Meet And Greet Lunch & Networking For All Attendees
12:50 pm - 1:50 pm Invitation-Only Private Workshop & Luncheon Hosted by: Zen desk
12:50 pm - 1:50 pm Invitation-Only Private Workshop & Luncheon Hosted By: Clicktale
Track A: Marketplace And Growth Strategies
1:50 pm - 2:00 pm Chairperson's Opening RemarksTrack A: Marketplace And Growth Strategies
2:00 pm - 2:25 pm Retailer Chat: Wash, Rinse, Repeat: Driving Demand Through AMS (Amazon Marketing Services) Tim Zawislack - Senior Director, Head of eCommerce & Digital Marketing, Delta Galil IndustriesWhen it comes to selling on Amazon, brands are often faced with the challenge of determining what to sell without the guidance they would receive from a traditional buyer. Once you determine your product mix, how should advertise it through AMS?
In this discussion, find out:
- Navigating AMS (tips and tricks)
- Determining what will resonate from an advertising standpoint with your target buyer
Track A: Marketplace And Growth Strategies
2:25 pm - 2:45 pm Human Driver Personalization Doesn't ScaleThe promise of marketing has always been to deliver personalization at scale. Marketers today live in a world with exploding channels, increasing quantities of data, and too many choices. Human driven personalization does not scale. Learn how Emarsys helps our clients leverage data science, machine learning, and artificial intelligence to scale truly personal interactions.
Track A: Marketplace And Growth Strategies
2:45 pm - 3:15 pm Panel Discussion Remix: Best Practices For Selling on Amazon and Other Marketplaces Cory Church - Head of Online Customer Marketing, Logitech Ethelbert Williams - Head of eCommerce, The Boston Beer Company Stasha Johnston - VP, Digital Marketing & eCommerce Sales, Monin Inc. Jonathan Stephens - General Manager, Audio AdviceMany retailers are jumping on the marketplace bandwagon, but how can you ensure that you will be successful when selling on Amazon and others? Panelists will discuss their ideas around:
- Examining whether your product lend itself to being sold on Amazon
- Assessing whether you should you be a P1 or p3 provider
- Developing your strategy for engaging on Amazon
- Determining what percentage of your inventory to list
- Handling international selling on Amazon
Track B: Omni-Channel Execution
1:50 pm - 2:00 pm Chairperson's Opening RemarksExecutive Presenter, Logicbroker
Track B: Omni-Channel Execution
2:00 pm - 2:25 pm Case Study: Leveraging Physical & Digital Assets; Improving Customer Experience through BOPIS Rob Mills - SVP, Chief Information and Strategy Officer, Tractor SupplyTractor Supply’s BOPIS program drives nearly half of the company’s online sales. BOPIS allows the opportunity for Tractor Supply to further support its rural lifestyle customers and to sell additional products when they come to pick up in-store, resulting in a sizable increase in the original online sale.
BOPIS can be a tremendous sales driver and cost effective way to grow your online business. Tractor Supply’s SVP, Chief Information and Strategy Officer, Rob Mills, will discuss:
•Setting up your site for BOPIS so that the option is crystal clear to your customers
•Streamlining OMS for orders placed online to the store to be picked and packed
•Ensuring that your stores are equipped from a staff and space perspective to handle online orders
•Managing customer expectations by messaging the customer about their order status
•Examining Curbside pick-up and other customer experience considerations
•Determining if you should provide customer incentives for in-store pick up
Track B: Omni-Channel Execution
2:25 pm - 2:45 pm Client Case Study Hosted By IterableExecutive Presenter, Iterable
Track B: Omni-Channel Execution
2:45 pm - 3:15 pm Panel Discussion Remix: Redesigning Your Teams For Unified Commerce Bogdan Constantin - CMO, Generation Tux/Menguin Lo Li - VP, Information Technology, Spanx Anshuman Taneja - VP, Product & UX, American Eagle Outfitters John Woodman - Director, eCommerce, ReebokAs retailers work towards becoming truly omni-channel, it’s critical to make sure your teams are operating in a way that supports your efforts. This diverse group of retailers will walk you through how they are:
- Reorganizing your teams to better handle new omni-channel tools and technologies
- Breaking down existing digital channel siloes to improve efficiency
- Developing interdisciplinary teams to ensure the job gets done
- Communicating amongst and across teams using social networks and other tools
Track C: Customer Acquisition And Optimization
1:50 pm - 2:00 pm Chairperson's Opening RemarksTrack C: Customer Acquisition And Optimization
2:00 pm - 2:25 pm Case Study: Can I Just Be Real With You? Scot Tatelman - Co-Founder, Owner, STATE Bags"I can't do this." "What am I doing?" and "Is this really me?" were thoughts and questions STATE Bags Co-Founder & GiveBackGuy, Scot Tatelman battled... for a long time. This talk explains how the self-doubt and expectations we place on ourselves can distract from one's authenticity, and how 'just being real' can lead to incredible things - for yourself, and the world.
Learning objectives:
•Teaching the values and benefits of authenticity and humility - to just be real, no BS, hidden agendas or ulterior motives.
•How living more authentically and with humility often means finding the path that's right for you, not trying to re-tread someone else's. Living with true authenticity is hard - really hard - but this talk will lay out ways to start.
•How living more authentically could carry into your business practices, strategies and culture while helping to support those that need help.
Track C: Customer Acquisition And Optimization
2:25 pm - 2:45 pm Building An Amazon-Resistant Digital ExperienceExecutive Presenter, BloomReach
Track C: Customer Acquisition And Optimization
2:45 pm - 3:15 pm Panel Discussion: Conversion Optimization: Lessons Learned from The Trenches Saloni Goyal - Senior Product Manager, Mobile, 1-800-Flowers Robert Elzner - Director, Online Marketing And Ecommerce, Dell, Inc. Austin McCraw - Senior Director of Research Partnerships, MECLABS InstituteHow can you meet and exceed your website conversion goals? Panelist will share their lessons learned and share ideas for:
- Constructing a conversion optimization plan
- Looking at tactical ways to increase optimization
- Increasing conversion on your product pages
- Looking at inbound landing pages
- Rethinking your shopping cart and checkout
Track D: C-Suite Retreat (Invitation Only / Retailer Only)
1:50 pm - 2:25 pm Retailer Only Panel Discussion: The State Of The Retail Industry Carina Ertl - Global CMO, ETON Shirts Barbara Garces - Chief Digital Officer, Citizen Watch CompanyValidate your ideas. Inspire others. Discover partnering opportunities. Hear from your fellow executives in a panel discussion. Get the opportunity to exercise your minds, build a brain-trust, and leverage those who truly have their pulse on tomorrow’s technology. Together, discuss retail’s current environment, and where you think areas of growth (or decline!)
Panelist-hosted roundtable discussions to follow.
3:15 pm - 4:05 pm
EST
Happy Hour Networking Break In The Exhibit Hall
After a busy morning of learning, head to the exhibit hall to meet new people, check out the latest in retail technology and enjoy treats and cocktails.
Track A: Marketplace And Growth Strategies
4:05 pm - 4:35 pm Case Study Remix: Digital Innovation To Deliver An Omni-Channel ExperienceWith Amazon easily winning when it comes to convenience and often times, price, how can you set yourself apart? The answer may be in how you brand yourself and the ways your use your brand to drive engagement. Discuss:
- Developing a brand story that connects with your audience
- Playing up your key brand differentiators
Track A: Marketplace And Growth Strategies
4:35 pm - 4:45 pm Innovation SpotlightTrack A: Marketplace And Growth Strategies
4:45 pm - 5:15 pm Panel Discussion Remix: Borrowing From Amazon—What Can We Learn? Ajay Kapoor - VP, Digital Transformation & Strategy, SharkNinjaThe big elephant in the room seems to always be Amazon. Knowing that they are the world's largest online retailer, what can you learn from them?
Panelist will discuss
- Applying some of their best practices to your own business
- What should you ignore and why
- Lesson learned from watching how Amazon approaches ecommerce
Track B: Omni-Channel Execution
4:05 pm - 4:35 pm Case Study Remix: Re-purposing Retail: New Store Concepts That Are Driving Online and Offline Sales Benjamin Tilton - Director Of Product & Project Management for Stores, Williams-SonomaRetailers are inundated with new technology and a constant pressure to reinvent the retail environment. Chasing the next bright and shiny object can often lead to wasted dollars and a friction-filled customer experience. In this revealing session, find out how retailers are wading through the technology, design and experiential options to determine the concepts that work for their brand and their customer.
Learn:
- Testing the viability of a new feature with your customer base quickly
- Getting buy-in and funding for R&D and innovation
- Scaling up or down to fit your current needs
- Using customer feedback to inform design and technology decisions
Track B: Omni-Channel Execution
4:35 pm - 4:45 pm Innovation Spotlight Presented By Infinite Convergence Solutions, Inc.Track B: Omni-Channel Execution
4:45 pm - 5:15 pm Panel Discussion Remix: Integrating Online and Offline Marketing For A Seamless Shopping Experience Executive Presenter - TBD, Valassis Digital Paula Hunter - Executive Director, NFC Forum- Determining the back end technology needed to integrate online and offline
- Rethinking the role of the store channel for marketing
- Using mobile to better connect bricks and online
- Fostering collaboration across the organization
Track C: Customer Acquisition And Optimization
4:05 pm - 4:35 pm Case Study Remix: Designing An Influencer Strategy That Ties Back To Your Brand Promise Jen Wilder - Group VP, Marketing, eCommerce & Events, Beauty Systems Group, Sally Beauty HoldingsEver had a haircut or highlights? Chances are your hair stylist or barber knows us. Learn how we converted transactional customer moments into an EPIC brand experience. One Brand Ambassador grew to a team of dozens of influencers helping us deliver what our tribe of customers want.*Hint* it’s more that great products. We’ll share our 4 pillars and how we tapped our professional customer community to create a movement.
Attendees will discuss:
- Risk/rewards for truly authentic influencers
- How we bring EPIC to life through every digital channel
- Driving innovation based on the customer, not the trends
Jen Wilder
Group VP, Marketing, eCommerce & Events, Beauty Systems GroupSally Beauty Holdings
Track C: Customer Acquisition And Optimization
4:35 pm - 4:45 pm Innovation Spotlight Presented By LS Direct MarketingTrack C: Customer Acquisition And Optimization
4:45 pm - 5:15 pm Case Study Remix: Align The Core: How A Day In July Turned Vendors Into Partners And Started A Digital Transformation Johnny Russo - AVP, Digital Marketing and eCommerce, Mark'sA winning strategy requires getting all parties aligned around the same goal. In this session, hear how Canada’s leading casual apparel, footwear, and workwear retailer, Mark’s, brought all of its digital vendors into their strategic planning process, which ignited a change from a traditional retailer to one that is ready for a Digital Transformation.
In this session, you will learn:
- How the outputs from this core partner meeting added a layer of accountability for all (which was lacking prior)
- How this new, aligned strategy permeated throughout the rest of the organization
- How to gain senior executive buy-in for digital disruption
- How to use data to tell, then sell your story
- How to ignite change by leveraging education and training
- How to drive cultural growth and change
- How to use an agile approach to future-proof your business
Track D: C-Suite Retreat (Invitation Only / Retailer Only)
4:05 pm - 5:15 pm Retailer-Only Roundtable: How to Win On Amazon. The Most Valuable Session Of Your Conference or Drinks on Me James Thompson - Director, Digital Accounts, ReefOur retailer-only roundtable session starts now! Join James for an interactive group discussion.
5:15 pm - 5:15 pm
EST
Conclusion Of Main Day One
5:15 pm - 7:10 pm
EST
House Of Blues Reception
Get ready for a night of delicious food, brews and blues at Boston's iconic House of Blues