Austin McCraw

Senior Director of Research Partnerships MECLABS Institute

Austin McCraw, Senior Director of Research Partnerships, MECLABS Institute, has traveled around the country teaching the MECLABS Value Proposition Development Course at Fortune 50 companies and enterprise startups and has worked directly with marketing departments to help them discover and optimize their company’s Value Propositions. He has reviewed over 2,500 experiments, written over 300 hours of training, and developed five professional certification courses on the topics of Offer Response Optimization and Value Proposition.

Before joining MECLABS in 2007, McCraw was the Promotions Director for a PBS affiliate in Gainesville, Fla., where he was in charge of publicizing local and national programming.

He is an advocate for implementing customer logic over company logic in marketing campaigns as well as testing key elements in emails, on pages and in ads to gain insights and deliver value to customers.

McCraw frequently conducts in-person, on-site team training for brand-side marketers and their agencies