Ben Clark

VP, Customer Retention SeatGeek

Ben started work in 2012 as the first marketing hire at SeatGeek, the app for live sports, concerts, theater, & more. Since then, the SeatGeek team has reached millions of users & grown from 10 to almost 300 employees in four continents. He has specialized in digital & performance consumer acquisition, customer retention, and technical marketing/attribution. His pre-SeatGeek background was in quant-y roles like business intelligence and sales & revenue operations at Salesforce, Buddy Media, Clover, and Yelp.

Pre-Conference Summit: The Customer Retention Summit

2:50 PM Case Study Remix: Lessons Learned From Building A Retention Marketing Team From The Ground Up

Hear SeatGeek’s experience of building up their retention marketing team. Ben Clark, VP, Customer Retention, will provide insight into what their retention marketing tech/analytics stack looks like and ideas around:

Analyzing the dynamic of personalization/discovery
Assessing the interface between product and marketing
Approaching attribution under this new team structure

Check out the incredible speaker line-up to see who will be joining Ben .

Download The Latest Agenda