Brian Costello

VP, Digital Demand Creation Shark|Ninja

Brian oversees digital demand strategy, development, and operations for SharkNinja. This includes paid programmatic, display, social, and SEM along with earned and owned media, content, affiliate and influencer strategies and omni-channel video. Brian plays a key role driving SharkNinja’s digital strategy across all channels, including our own brand sites, retailers, and Amazon.

Before joining SharkNinja, Brian was VP, Perfomance Marketing & Media for Monster.com and was Chief Digital Officer for GYK Antler.

Brian’s digital career spans more than 20 years in the digital start-ups, agency, management and strategy. His VC funded start-up, Maple Farm Media was acquired in 24 months, and he served as General Manager & VP, Digital Strategy at Valassis Communications. Prior to that, Brian was the co-founder of The Barbarian Group, the groundbreaking digital agency that was awarded Digital campaign of the Decade, numerous Canne Cyber Lions, and named one of Fast Company’s 50 Most Innovative Companies.

Pre-Conference Summit: The Customer Acquisition Summit

2:05 PM Keynote Panel Discussion Remix: Testing New Digital Marketing Strategies To Drive Acquisition

Which digital marketing strategies have a real impact on acquisition rates? Panelists will discuss video, social media, influencer outreach and other methods for driving acquisition and get insight into how they measure the ROI of their efforts. Panelists will talk through strategies for:

Identifying the best digital marketing strategies that have a real impact on acquisition rates
Using video and identifying what content will drive the most engagement
Looking at real time engagement on social media
Figuring out Iot market applications
Using influencer outreach to support your strategies
Measuring the ROI to get as big a return as possible

Check out the incredible speaker line-up to see who will be joining Brian .

Download The Latest Agenda