Caroline Culbertson

Director, Marketing Betabrand

Caroline Culbertson is the Director of Marketing at Betabrand, San Francisco’s crowdsourced and crowdfunded e-commerce apparel company, where she oversees customer acquisition and retention strategy and marketing. Previously, Caroline was a media supervisor at Mediahub Mullen Lowe in Boston where she oversaw media strategy for brands like L.L.Bean and JetBlue with a focus on digital, mobile, and video. Her creative approach to media subsequently earned her a number of nominations and awards including an OMMA Award for Content Integration and a Shorty Award for Best in Travel. When she’s not selling all of the pants, she can be found eating, dancing like a manic at concerts, and snowboarding with her husband in and around the Bay Area.

Pre-Conference Summit: The Customer Retention Summit

4:10 PM Panel Discussion: Strategies For Measuring And Increasing Customer Lifetime Value

It’s no secret that predicting a customer's lifetime value can be extremely important to retail brands who want to acquire the right customers and can be critical to understanding the current and future success of your business. Panelists will explore ideas for:

Looking at CLV across all touch points/your entire platform
Leveraging machine learning to predict how likely a customer is to churn or purchase again
Determining cost to acquire over lifetime value—where do you net out?

Main Day Two - Digital & eCommerce Transformation

2:55 PM Panel Discussion: Shoppable Custom Branded Content As A Consumer Engagement Vehicle

Panelists will provide an overview of current consumer engagement tactics spanning from video to TV to print with do’s and don’ts for each. Learn why custom-branded content is such a powerful engagement and acquisition tool and talk about how to best intersect content and commerce in the digital age.

Check out the incredible speaker line-up to see who will be joining Caroline.

Download The Latest Agenda