Claire Oliverson

Director of Social Media & Content Strategy America’s Test Kitchen

Claire has rooted her career in the changing landscape of Marketing, consulting for Fortune 100 brands at Arnold Worldwide before moving into adtech. Most recently, she moved in-house to establish a new discipline at America's Test Kitchen focusing on Social Media and Content Marketing Strategy. She is a change-agent with equal strengths in creative and media strategy. Claire graduated from Bentley University's undergraduate business program in the top 1% of her class, Summa Cum Laude.

Pre-Conference Summit: The Customer Acquisition Summit

11:40 AM Case Study Remix: Playing With Your Food: America's Test Kitchen Social Strategy

America’s Test Kitchen is dedicated to finding the very best recipes for home cooks. Sixty full-time test cooks, editors, and product testers spend their days testing recipes 30, 40, up to 100 times, tweaking every variable until they understand how and why recipes work. Their social strategy is no different. Join Fran Middleton, Chief Digital Officer, and Claire Oliverson, Social & Content Strategy lead, as they walk you through:

• Translating iconic brands into digital content

• Prioritizing your Social Strategy by ROI

• How to get started with video content

Check out the incredible speaker line-up to see who will be joining Claire .

Download The Latest Agenda