Web Team Demo Site

August 06 - 09, 2024

JW Marriott, Palm Springs, CA

1.888.482.6012

Craig Kapilow

Senior Director, Integrated Marketing Rue La La

Craig Kapilow is the Senior Director of Integrated Marketing at Rue La La, a leader in e-commerce sales and innovation connecting world-class brands with the next-generation shopper. In his role, Craig oversees Rue La La’s digital marketing, in-box insert and voucher businesses – with his eye always on fresh and inventive methods for integration. Craig has close to seven years of experience with the Rue La La brand and over 14 years of experience intersecting content and commerce. Prior to joining Rue La La, Craig spent several years at start-ups in Boston, and was one of the original founders of DigBoston, where he served as the first music editor. In addition, Craig is a nationally published journalist contributing to two books, Adidas Rockers and the Time Out Boston Guide. Craig lives in Newton, MA with his wife and two children and is an amateur cook in his spare time.

Main Day Two - Digital & eCommerce Transformation

2:55 PM Panel Discussion: Shoppable Custom Branded Content As A Consumer Engagement Vehicle

Panelists will provide an overview of current consumer engagement tactics spanning from video to TV to print with do’s and don’ts for each. Learn why custom-branded content is such a powerful engagement and acquisition tool and talk about how to best intersect content and commerce in the digital age.

Check out the incredible speaker line-up to see who will be joining Craig.

Download The Latest Agenda