Diana Takach | Web Team Demo Site

Pre-Conference Summit: The Customer Retention Summit

9:35 AM Keynote Panel Discussion Remix: Content Is King: How To Get Creative With Your Email Messaging To Drive Loyalty & Revenue

Explore new and alternative types of content generation to integrate into your email program and discuss ways in which you are using content to engage your customers. Get insight into how a diverse group of brands are:

Examining alternative types of content generation (outside of blogs, etc.) to integrate into your email program
Using UGC in the best way possible (how to best use what your customers are already giving you)
Using content to drive click-throughs (not just opens)
Training your customers to engage with your content, even if that doesn’t lead to a sale every time
Thinking more strategically about who you are targeting with the content and why