Fran Middleton

Chief Digital Officer America’s Test Kitchen

Fran is the Chief Digital Officer at America’s Test Kitchen where he is responsible for defining and executing the company’s digital strategy across our three membership web sites, online cooking school, digital marketing, social media and ecommerce. Prior to joining America’s Test Kitchen, Fran was part of the founding team at Rue La La. As the VP of Project and Product Management he helped launch Rue and grow the membership file to over 12M highly engaged members in 6 years.

Pre-Conference Summit: The Customer Acquisition Summit

11:40 AM Case Study Remix: Playing With Your Food: America's Test Kitchen Social Strategy

America’s Test Kitchen is dedicated to finding the very best recipes for home cooks. Sixty full-time test cooks, editors, and product testers spend their days testing recipes 30, 40, up to 100 times, tweaking every variable until they understand how and why recipes work. Their social strategy is no different. Join Fran Middleton, Chief Digital Officer, and Claire Oliverson, Social & Content Strategy lead, as they walk you through:

• Translating iconic brands into digital content

• Prioritizing your Social Strategy by ROI

• How to get started with video content

Check out the incredible speaker line-up to see who will be joining Fran .

Download The Latest Agenda