Web Team Demo Site

August 06 - 09, 2024

JW Marriott, Palm Springs, CA

1.888.482.6012

George Westerman

Principal Research Scientist, Initiative For The Digital Economy, MIT Sloan School Of Management

George Westerman is a Principal Research Scientist with the MIT Sloan Initiative on the Digital Economy.  His research and teaching focus on digital technology leadership and innovation.  

George has written numerous contributions for publications ranging from Sloan Management Review to Organization Science to The Wall Street Journal.  He is co-author of two respected books:  The Real Business of IT:  How CIOs Create and Communicate Value, named the #1 Book of 2009 in its field, and IT Risk:  Turning Business Threats Into Competitive Advantage, named one of the top five books of 2007.  He is coauthor of a new recent book, Leading Digital: Turning Technology Into Business Transformation.

George regularly conducts keynote presentations and senior executive workshops with companies around the world.  Prior to earning a Doctorate from Harvard Business School, George gained more than 13 years of experience in product development and technology leadership roles.

Main Day Two - Digital & eCommerce Transformation

11:30 AM Guest Speaker: Digital Transformation: How To Turn Your Company Into A Digital Master

What do companies as diverse as Burberry, Caesar’s, Nike, Codelco, and Asian Paints have in common? They are all Digital Masters: they use social, mobile, analytics and other technologies to transform the way they do business. Regardless of their industry, Digital Masters are 26% more profitable than the competition, giving them a huge digital advantage. As part of their DNA, Digital Masters invest in digital innovations and build the leadership skills to turn technology into transformation. This session will help leaders at all levels to play their parts in the strategic digital conversation.

Check out the incredible speaker line-up to see who will be joining George.

Download The Latest Agenda