Hugo Smoter

Chief Commercial Officer Spreadshirt

Hugo joined Spreadshirt in 2008, acting as Head of Global Marketing and Director of the Direct-to-Consumer (D2C) business unit. His direct impact on the company's success and sustainable growth over the past six years have earned him a well-deserved promotion to Chief Commercial Officer (CCO).

His engagement in search engine optimization (SEO) helped generate a turnover growth of more than 30% in 2012, leading this channel to become a vital worldwide instrument for customer acquisition.

Hugo's first exposure to direct marketing came with the Christian Science Publishing Company in Boston, Massachusetts. His successes with the company in interactive marketing subsequently led him to a role as Interactve Marketing Manager with tech-firm DigitalGlobe.               

In his new role as Spreadshirt's CCO, Hugo will be responsible for leading the company to success in its three core areas of focus: Internal and External Marketplaces, Partner Business (through the SreadShop system) and the Create-Your-Own sector (through the T-Shirt Designer).