Jen Wilder

Group VP, Marketing, eCommerce & Events, Beauty Systems Group Sally Beauty Holdings

Jen is currently the Group Vice President of Marketing and eCommerce for Beauty Systems Group (BSG) within Sally Beauty Holdings. In this role, Jen leads oversees the Marketing organization, including Social Media and CRM capabilities, their eCommerce sites and their Shows and Education teams. Since joining BSG in 2015, Jen has led a brand refresh of BSG, including bringing to life their tagline of standing for those who are “Licensed to Create” and ensuring they put licensed beauty professionals at the center of all that they do. To date, #LicensedtoCreate has been uses over 1 million times. Before joining BSG, Jen spent five years with the consumer products company Kimberly-Clark, which includes household brands such as Huggies and Kleenex. Three years of this time was spent in their Corporate Strategy team, two of these years were spent leading their $250MM child care brand GoodNites. Prior to joining Kimberly-Clark, Jen was a Management Consultant for Monitor Group and advised Fortune 500 companies on corporate strategy and marketing strategy and spent time based in their New York office and in their Riyadh, Saudi Arabiaoffice. Jen has her MBA from the Wharton School at the University of Pennsylvania, a Masters from the University of Cambridge in the UK and her undergraduate degree from the University of Southern California.