Jim Edgett

Head of Integrated Marketing Gamestop

Jim Edgett is a digital-first marketing executive with an agency-centric background where he consulted to Fortune 50/500 clients including Walmart.com®, Marriott, Best Buy™ and more on their use of digital technology to drive new customer acquisition and optimize media investments. Currently, he is the Head of Integrated Marketing at GameStop® where he sets the strategy and guides the team responsible for identifying, activating and endearing new customer audiences in support of the enterprise’s go-to-market efforts.

Jim graduated Suma Cum Laude from Arizona State University's MBA program, with a focus on data-driven Marketing. When Jim is not helping leading brands compete in today's always-connected economy, he can be found coaching baseball, training for a marathon or playing golf. Jim has two sons, who keep him busy, and is married to his lovely wife Julie, and they all reside in Frisco, TX.

Main Day One - eCommerce & Omni-Channel Growth Strategies

9:40 AM Keynote Panel Discussion: Establishing The Framework For A Digital Transformation At Your Organization

With so many organizations undergoing digital transformations, how can you ensure that your efforts will be successful? Panelist will walk you through how they define digital transformation, how they gained buy-in and all of the requirements needed to get started.

Leave with ideas for:

Developing a clear framework for the transformation
Analyzing the end to end requirements needed
Getting buy in across the organization
Examining the impact the change will have on marketing, the supply chain and other areas

Check out the incredible speaker line-up to see who will be joining Jim.

Download The Latest Agenda