John Cline

Senior Engineering Manager Blue Apron

John Cline is a senior engineering manager leading the Growth and Member Experience teams at Blue Apron. Prior to Blue Apron, he led the homepage team at eBay where he oversaw several full redesigns of the web homepage and assisted with the launch of redesign of the eBay’s native apps. He graduated from Seattle University with his BS in Computer Science in 2008, and completed an MBA from the W.P. Carey School at Arizona State University in 2011.

Main Day Two - Digital & eCommerce Transformation

4:35 PM Case Study: Experimentation at Blue Apron: How to Deliver a Great Customer Experience Through Testing

For a company like Blue Apron that is radically transforming the way we buy, prepare and eat meals, experimentation is mission critical for delivering a great customer experience. Blue Apron doesn’t just think about experimenting to improve short term conversion, they focus on ways to impact longer term metrics like retention, referrals, and lifetime value. Hear how they approach data-driven decision making and improving their customer experience through experimentation and testing.

You’ll learn:

Challenges with non-traditional commerce companies when experimenting
How developers play a critical role in experimentation
The key considerations for teams when thinking about experimentation

Check out the incredible speaker line-up to see who will be joining John .

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