Web Team Demo Site

August 06 - 09, 2024

JW Marriott, Palm Springs, CA

1.888.482.6012

Johnny Russo

AVP, Digital Marketing and eCommerce Mark's

Johnny Russo joined Mark’s, one of the largest apparel retailers in Canada, as the Associate Vice President of Digital Marketing and Ecommerce in January 2016. Previous to joining the Mark’s team, Johnny worked at Bentley Leathers Inc. and was brought on to lead their Ecommerce and Digital Marketing. He was tasked with re-launching the new, fully responsive Bentley Ecommerce experience in May 2015. Prior to Bentley, Johnny worked in similar capacities for Mexx Canada and Buffalo David Bitton, overseeing everything from digital marketing, ecommerce, social media, operations, customer service, web design, and digital analytics. 

Johnny has over 13 years of Digital Marketing and Ecommerce experience in the retail, manufacturing, mobile, and software sectors. Johnny is energetic and passionate about the Ecommerce and Digital Marketing fields, often speaking at numerous industry events, as well as sitting on the Board of Advisors for Etail Canada, National Retail Federation’s (NRF) Digital Council, Retail Council of Canada’s (RCC) Ecommerce Advisory Board, and on the Board of Directors of the Calgary Marketing Association. Johnny is obsessively trying to optimize and improve upon the online and omni-channel customer experience. He believes vendors are partners, and the IT and finance departments are friends (usually).

Main Day One - eCommerce & Omni-Channel Growth Strategies

4:45 PM Case Study Remix: Align The Core: How A Day In July Turned Vendors Into Partners And Started A Digital Transformation

A winning strategy requires getting all parties aligned around the same goal. In this session, hear how Canada’s leading casual apparel, footwear, and workwear retailer, Mark’s, brought all of its digital vendors into their strategic planning process, which ignited a change from a traditional retailer to one that is ready for a Digital Transformation.

In this session, you will learn:
  • How the outputs from this core partner meeting added a layer of accountability for all (which was lacking prior)
  • How this new, aligned strategy permeated throughout the rest of the organization
  • How to gain senior executive buy-in for digital disruption
  • How to use data to tell, then sell your story
  • How to ignite change by leveraging education and training
  • How to drive cultural growth and change
  • How to use an agile approach to future-proof your business

Check out the incredible speaker line-up to see who will be joining Johnny.

Download The Latest Agenda