Maggie Gilliam | Web Team Demo Site

Pre-Conference Summit: The Next Generation eCommerce Summit

2:50 PM The New Retail Future: The Changing Retail Landscape Dynamic And The Steps You Can Take Today To Be Ready

The retail landscape is changing faster than it ever has before. Just as retail is increasingly becoming a daily or even hourly business, it is more important than ever for retailers and brands to think strategically and to begin investing for the future. Looking out over the next 5-10 years,

While digital continues to deleverage the store-based world today, over the next several years the online and offline worlds will collide, driving a new set of complexities for retailers and brands – How will the future retail store be different from today? What is the future of channel strategies? Or will channel distinctions dissolve all together?
As consumers continue to gain control of the retail world, it will become increasingly important for retailers and brands to be fully integrated across the consumer’s lifestyle and path to purchase. What will this look like in the new future retail landscape? What do you need to begin doing today to be ready?
To win in the future retail landscape, retailers and brands will need to reposition their businesses to drive a culture of innovation, speed, agility & flexibility. What does this mean for large, well-established ‘legacy’ corporations? What steps can they take today so that they are ready to compete with digital-first, highly nimble new entrants in the future? What will they risk by refusing to embrace the new innovation culture?