Mark Bietz

CMO FUN.com

Mark Bietz is CMO for Fun.com which is the parent company for HalloweenCostumes.com where he oversees marketing and product. He has been in digital marketing for the past 12 years where he ran a boutique agency and led search at Rasmussen College. Throughout his tenure at Fun.com, the company has quadrupled in size and become the biggest pure-play online Halloween retailer in the world.

Pre-Conference Summit: The Customer Acquisition Summit

11:10 AM Keynote Panel Discussion: Achieving The Right Balance Of SEO And SEM

Looking at your current SEM and SEO strategy—Do you have the right balance? Panelists will walk you through their current strategy and the results they are seeing. Discuss ideas for:

Examining whether you have the resources needed for effective SEO
Evaluating your brand recognition and whether your SEO is helping to build awareness
Creating the unique content necessary for great SEO results
Assessing whether you are over-investing in SEM

Main Day Two - Digital & eCommerce Transformation

2:55 PM Panel Discussion: Achieving Personalization At Scale With AI

Check out the incredible speaker line-up to see who will be joining Mark.

Download The Latest Agenda