Web Team Demo Site
August 06 - 09, 2024
JW Marriott, Palm Springs, CA
1.888.482.6012
Pearl Lui
Director, CRM & Retention Marketing Etsy
Pre-Conference Summit: The Customer Retention Summit
4:10 PM Panel Discussion: Strategies For Measuring And Increasing Customer Lifetime Value
It’s no secret that predicting a customer's lifetime value can be extremely important to retail brands who want to acquire the right customers and can be critical to understanding the current and future success of your business. Panelists will explore ideas for:
- Looking at CLV across all touch points/your entire platform
- Leveraging machine learning to predict how likely a customer is to churn or purchase again
- Determining cost to acquire over lifetime value—where do you net out?
Check out the incredible speaker line-up to see who will be joining Pearl.
Download The Latest Agenda