Phil Irvine

Director, CRM The Bouqs Company

Phil currently is the Director of CRM at the Bouqs Company, which is an online flower retailer that delivers flowers fresh from eco-friendly, sustainable farms to doorsteps nationwide. Phil overseas all outbound marketing efforts to current prospects and customers driving creative, segmentation, and lifecycle marketing strategies across email, mobile, social and offline channels.

Prior to the Bouqs Co., Phil spent five years in CRM and online marketing roles in the healthcare and fitness industries managing various direct to consumer programs focused on driving growth with existing customers.

Pre-Conference Summit: The Customer Retention Summit

9:35 AM Keynote Panel Discussion Remix: Content Is King: How To Get Creative With Your Email Messaging To Drive Loyalty & Revenue

Explore new and alternative types of content generation to integrate into your email program and discuss ways in which you are using content to engage your customers. Get insight into how a diverse group of brands are:

Examining alternative types of content generation (outside of blogs, etc.) to integrate into your email program
Using UGC in the best way possible (how to best use what your customers are already giving you)
Using content to drive click-throughs (not just opens)
Training your customers to engage with your content, even if that doesn’t lead to a sale every time
Thinking more strategically about who you are targeting with the content and why

Check out the incredible speaker line-up to see who will be joining Phil .

Download The Latest Agenda