Stephen McDonagh | Web Team Demo Site

Pre-Conference Summit: The Customer Acquisition Summit

11:10 AM Keynote Panel Discussion: Achieving The Right Balance Of SEO And SEM

Looking at your current SEM and SEO strategy—Do you have the right balance? Panelists will walk you through their current strategy and the results they are seeing. Discuss ideas for:

Examining whether you have the resources needed for effective SEO
Evaluating your brand recognition and whether your SEO is helping to build awareness
Creating the unique content necessary for great SEO results
Assessing whether you are over-investing in SEM

3:35 PM Panel Discussion: Not Just For Your Advertising —Using Social Selling To Increase Sales

How are you shifting from a discovery based mindset to a sales based mindset on social platforms? In this panel, hear how brands are leveraging a variety of social platforms for selling.

Discuss:

Utilizing image-based platforms as if they are catalogs to lead to a direct sale
Looking at ways that commerce is happening on social platforms
Understanding the potential for revenues coming from social platforms
Avoiding pitfalls to ensure success
Working through potential back-end challenges