Tobias Hartmann

President of North America and HelloFresh Group Management Board HelloFresh

Tobias brings two decades of management experience in developing, launching and operating direct-to-consumer products and business services solutions, both for private and public companies. Most recently, he served as the President of Radial Inc., a leading provider in omnichannel ecommerce technology and operations solutions for retailers, formerly known as eBay Enterprise and Innotrac.

Prior, Tobias was the Managing Director and Chief Operating Officer of a European full-service e-commerce and business process solutions provider. He served as a member of the Executive Management Team at Loyalty Partner GmbH to create "Payback", one of the leading CRM and loyalty platforms.

Based in HelloFresh's NYC headquarters, Tobias focuses on long-term strategy, business planning, organization and leadership development. Tobias’ favorite HelloFresh recipe is Saucy Thyme Steak.

Main Day Two - Digital & eCommerce Transformation

10:20 AM Fireside Chat: Be Customer-First To Come In First: Putting Your Customer At The Center Of Your Business

As a customer-centric brand, HelloFresh knows food is a very emotional category, which needs constant innovation and inspiration. Tobias Hartmann, President of North America, will discuss how HelloFresh became a global food company by listening to its customers, the most important source of feedback for the company every week. Hear more about:

Investing in food innovation to meet and exceed the needs of current and new customers
How proprietary data-driven technology and algorithms are critical to adapting and evolving product offerings
The value of providing customers with flexibility and control

Check out the incredible speaker line-up to see who will be joining Tobias .

Download The Latest Agenda