Wayne Blum

Director, Ecommerce Strategy and Partnerships Diageo

Wayne currently leads the US e-commerce strategy for Diageo. He is leads the team building out e-commerce capabilities and developing partnerships that enable Diageo to activate and grow through online routes to consumer.

Prior to Diageo Wayne worked at Nestle building and managing direct to consumer capabilities for Nestle and digital marketing and global network partnerships at American Express.

Pre-Conference Summit: The Next Generation eCommerce Summit

11:10 AM Keynote Panel Discussion: Tapping Into eCommerce—How The Alcohol Industry Is Approaching Digital

The beer, wine and spirits industry has been slow to jump on the ecommerce bandwagon largely due to alcohol regulations which for the most part, have gone unchanged since the prohibition. Hear how the industry is getting into the ecommerce space. Panelists will discuss:

How they are approaching ecommerce currently and their plans for the future
The specific hurdles they have had to overcome to move forward in the digital space
Tools and technology that has been designed to meet their specific challenges and regulations

Check out the incredible speaker line-up to see who will be joining Wayne .

Download The Latest Agenda